Introducing:
The Platinum WPC Collection
Elevate your home with the perfect blend of tranquility and resilience. Featuring a specialized WPC core for premium acoustics and a softer step, the Platinum Turku finish offers the bright, natural dimension of hardwood backed by 100% waterproof protection and a commercial-grade 22mil wear layer.
Available 24-48 hours ETA most orders.
Core Features
Essential information for your remodels.
100% Waterproof:
Built with a specialized wood-polymer core that won't swell, buckle, or warp—making it the ideal choice for kitchens, bathrooms, basements, and high-moisture spaces.
Easy Installation:
Features a user-friendly "click-lock" system, allowing for a floating installation directly over most existing hard-surface subfloors. Because WPC planks are naturally thicker, they effortlessly mask and bridge minor subfloor imperfections.
Commercial-Grade Protection:
Equipped with a heavy-duty 22mil wear layer, this collection offers superior, long-lasting defense against scratches, scuffs, and daily wear from active families and pets.
Ultimate Underfoot Comfort & Acoustics:
Unlike rigid stone cores, WPC features a thicker, aerated core that is noticeably softer and warmer to the touch. It drastically reduces hollow footfall noises, making it perfect for multi-story homes, bedrooms, and living areas.
Covered by Warranty:
Enjoy manufacturer's warranty for 30-50 year residential//10-15 year light commercial. Warranty is on the wear layer, not for Installation errors. For details please visit our policies & Terms page or contact your sales rep.
FAST Lead Times:
Available as soon as same-day or within 24-48 hours after placing your order. Additional transition moldings are available in the same finish.

Explore Platinum Turku Finishes
Frequently Asked Questions:
Common questions with answers for our WPC Wood-Core Vinyl Flooring
WPC stands for Wood Plastic Composite. It is a premium luxury vinyl flooring known for its 100% waterproof core, exceptional thickness, and superior comfort. The core is constructed with a blend of wood pulp, plasticizers, and foaming agents, giving it a softer, warmer feel than traditional rigid core floors.
Yes, the Platinum collection is 100% waterproof from the surface down through the core. It will not swell, warp, or peel when exposed to spills or standing water, making it perfect for bathrooms, kitchens, and basements.
This flooring is not mold-proof so please ensure you are following the installation guides for this type of flooring to assure you have a successful remodel in high moisture areas.
Yes. WPC flooring features a floating "click-lock" system that makes installation over most existing hard-surface subfloors fast and seamless. Its thicker profile is exceptionally good at hiding minor subfloor imperfections without transferring those bumps to the surface.
Tip: Ensure the subfloor is clean, dry, and level to within 3/16 inch per 10 feet for seamless locking. We have installation guides available upon request.
With proper care, high-quality WPC flooring is built to last for decades. The Platinum collection features a robust 22mil wear layer and is backed by a 30-50 year residential and 10-15 year light commercial warranty for total peace of mind.
When selecting a wear layer, thicker is always better for the longevity of your investment. While 12mil to 20mil options are standard for basic residential use, we highly recommend a 22mil wear layer for true peace of mind.
A 22mil thickness provides commercial-grade protection, ensuring your floors easily withstand heavy foot traffic, active pets, and daily family life without scratching or scuffing. By choosing a 22mil WPC floor, you are installing a highly durable, "life-proof" surface designed to look pristine for decades—making it the smartest, most secure choice for your project.
While both are popular rigid-core luxury vinyl options, their core compositions serve different needs:
SPC (Stone Plastic Composite): Features a limestone-based core. It is denser, thinner, highly dent-resistant, and designed for heavy foot traffic, pets, and commercial spaces. More Rigid.
WPC (Wood Plastic Composite): Features a wood-flour-based core. It is slightly thicker and softer underfoot with higher sound absorption, but is more vulnerable to heavy impact dents than SPC. More flexible.
WPC flooring is extremely low-maintenance. Simply sweep or vacuum regularly (using a setting without a beater bar). For deeper cleaning, use a damp mop with a pH-neutral, vinyl-safe floor cleaner. Avoid steam mops and harsh, abrasive chemicals, as excessive heat can damage the wear layer over time.
We offer installation and maintenance guides for nearly all of our flooring. Please don't hesitate to reach out for more information!
We offer a 15-day return policy for all products after you pickup from our warehouse. Items must be in their original condition, unused, and include the receipt or proof of purchase. Refunds are processed within 5-7 business days of receiving the returned item. For more details, please view our policies & terms online or reach out to your sales rep.

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